Current:Home > ScamsKraft introduces new mac and cheese option without the cheese -Evergrow Capital
Kraft introduces new mac and cheese option without the cheese
View
Date:2025-04-13 14:10:37
Kraft Heinz's newest macaroni and cheese product resembles the brand's classic creamy comfort food but for one key difference: It doesn't contain cheese.
The food and beverage giant is rolling out "Kraft NotMac&Cheese," a vegan mac and cheese that uses a plant-based sauce, the company announced Wednesday. The dairy-free product will come in two flavors — original and white cheddar — and will cost $3.49 a box when it hits store shelves beginning this month.
Kraft Heinz partnered with TheNotCompany, a plant-based food technology company, to craft its vegan take on the pantry staple. The product's sauce is made from fava bean protein and coconut oil powder. It is Kraft Heinz's third non-dairy offering after its NotCheese Slices and NotMayo, which hit store shelves this year.
The new product comes as consumers increasingly embrace plant-based snacks and other seemingly healthier food alternatives. Sales of plant-foods rose to $8 billion in 2022, up 44.5% from three years ago, according to data from Plants Based Foods Association, a food trade group.
Worldwide, 42% of consumers believe most people will substitute plant-based foods for meat in the next decade, a 2022 survey from research firm GlobeScan and non-profit organization EAT shows.
According to consumer insights firm Numerator, less than 30% of dairy-free mac & cheese buyers repeat their purchases due to being dissatisfied with the flavor and texture of the products they purchased.
Other food companies are also hopping on the dairy-free bandwagon. In April, cheese maker Babybel said it would introduce a vegan version of its popular white cheddar cheese snack after debuting its first dairy-free cheese in 2022. And cream cheese maker Philadelphia this summer rolled out a plant-based version nationwide.
- In:
- Kraft
- Food & Drink
- Kraft Heinz
Elizabeth Napolitano is a freelance reporter at CBS MoneyWatch, where she covers business and technology news. She also writes for CoinDesk. Before joining CBS, she interned at NBC News' BizTech Unit and worked on the Associated Press' web scraping team.
veryGood! (7)
Related
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Pete Buttigieg on Climate Change: Where the Candidate Stands
- Illinois becomes first state in U.S. to outlaw book bans in libraries: Regimes ban books, not democracies
- Americans were asked what it takes to be rich. Here's what they said.
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Olympic medalist Tori Bowie died in childbirth. What to know about maternal mortality, eclampsia and other labor complications.
- Author Aubrey Gordon Wants To Debunk Myths About Fat People
- Did Damar Hamlin experience commotio cordis? What to know about the rare phenomenon
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Ohio’s Struggling Manufacturing Sector Finds Clean Energy Clientele
Ranking
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Short on community health workers, a county trains teens as youth ambassadors
- In Trump, U.S. Puts a Climate Denier in Its Highest Office and All Climate Change Action in Limbo
- Warning for Seafood Lovers: Climate Change Could Crash These Important Fisheries
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- With less access to paid leave, rural workers face hard choices about health, family
- 9 wounded in Denver shooting near Nuggets' Ball Arena as fans celebrated, police say
- Kendall Jenner and Bad Bunny Were Twinning During Night Out at Lakers Game
Recommendation
Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
Young Florida black bear swims to Florida beach from way out in the ocean
Tom Steyer on Climate Change: Where the Candidate Stands
Save Time and Money Between Salon Visits With This Root Touch-Up Spray That Has 8,700+ 5-Star Reviews
Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
Treat Williams, star of Everwood and Hair, dead at 71 after motorcycle crash in Vermont: An actor's actor
How are Trump's federal charges different from the New York indictment? Legal experts explain the distinctions
Best-selling author Elizabeth Gilbert cancels publication of novel set in Russia